Joey Armstrong Explains It All

  Ideal customers are the backbone of a company’s client base. These individuals are interested in the product, willing to pay, and continue to make the business money either through repeat purchases or referrals. But finding your ideal customer can be a daunting practice- especially if you are a new business that is trying to expand. Joey Armstrong knows that the process of determining your ideal customer can be daunting, but it is far from impossible. Here, he explores a few tips that marketers can utilize to reach their customers and streamline their existing customer acquisition process.   Consider Product or Service   Having a clear understanding of your business is great for the process of identifying your ideal customer. Joey notes that businesses commonly get carried away when considering their product or service, but there are simple ways to handle the task. For example, one of the most common ways that businesses evaluate their product or service is through the...

Recently, there has been a huge emphasis on corporate social responsibility (CSR), a business model meant to hold companies socially accountable by balancing their operations with activities that benefit others. This comes at a time where consumers are looking for companies to act against a variety of issues impacting the workforce, our communities, and the environment. Joey Armstrong recognizes that marketers all over the world have already integrated corporate social responsibility into their processes. Still, some may be a bit unsure on how they can expand to help others while balancing the many moving parts of their own operations. Here, Joey Armstrong explores a few methods companies are utilizing to expand the scope of their corporate responsibility initiatives. Establish Clear Plans and Goals Early For companies with no existing blueprint for CSR, it can be a daunting task to attack how it should be carried out effectively. Businesses will need to take the time to examine their...