Joey Armstrong Explains It All

  Joey Armstrong is always looking for the next big thing in the marketing world. Technology has made it so that the next big thing is almost always right after the last big thing. Staying current and taking advantage of every marketing shift can be difficult. For instance, voice technology is creating a whole new space where marketers need to ensure that their brand is being mentioned via vocal search. Joey Armstrong is often asked how brands can make this happen and how long it will take to optimize a plan properly? Did you know that already almost a quarter of searches are done via voice technology? The first thing to consider when coming up with a voice search plan is how the voice search algorithm works. Location plays a key factor in voice search results, so it’s important that companies that tailor to the local markets are considering voice search in their optimization practices. Brands should understand the average user of voice search technology are millennials and those ...