How Voice Technology Will Influence the Future of Marketing

 


Joey Armstrong is always looking for the next big thing in the marketing world. Technology has made it so that the next big thing is almost always right after the last big thing. Staying current and taking advantage of every marketing shift can be difficult. For instance, voice technology is creating a whole new space where marketers need to ensure that their brand is being mentioned via vocal search. Joey Armstrong is often asked how brands can make this happen and how long it will take to optimize a plan properly?

Did you know that already almost a quarter of searches are done via voice technology?

The first thing to consider when coming up with a voice search plan is how the voice search algorithm works. Location plays a key factor in voice search results, so it’s important that companies that tailor to the local markets are considering voice search in their optimization practices. Brands should understand the average user of voice search technology are millennials and those who are Gen-Z. If an audience of a brand scales older, they may not need to optimize for voice search just as quickly.  However, if they are looking to attract more younger customers then voice search presents one awesome opportunity.

A lot of voice search technology relies on a search engines top answers to conversational queries. One of the best ways to optimize a website for voice search is to consider conversational long-tail keywords. The auto suggest function in Google provides a great opportunity to learn what customers are typing in via search. These longer queries often match up with what a person may ask Siri, Alexa or Google Assistant.

The best place on a website to optimize for a voice search is a frequently asked questions page. Providing a really detailed answer to a commonly asked question can do wonders. Headlines should be included in the text that reflect those common questions. Immediately after each headline should be a clear, detailed answer. Short and sweet content can handle the voice search need while detailed, relevant content afterwards can take care of the SEO for the page.

Keep in mind that most questions start with the five “Ws” and “How.” The searcher is asking the voice assistant to provide an answer that fulfills an immediate need. They aren’t looking for a book of research on the subject. They want an answer that helps satisfy their current pain point. The more clear, concise, and conversational a marketer can be with the answers on their webpage, they better off they will be.

 

.

 

Comments

Post a Comment

Popular posts from this blog

Tips for Finding Your Ideal Customer- How Can Brands Streamline Their Process?

Image
  Ideal customers are the backbone of a company’s client base. These individuals are interested in the product, willing to pay, and continue to make the business money either through repeat purchases or referrals. But finding your ideal customer can be a daunting practice- especially if you are a new business that is trying to expand. Joey Armstrong knows that the process of determining your ideal customer can be daunting, but it is far from impossible. Here, he explores a few tips that marketers can utilize to reach their customers and streamline their existing customer acquisition process.   Consider Product or Service   Having a clear understanding of your business is great for the process of identifying your ideal customer. Joey notes that businesses commonly get carried away when considering their product or service, but there are simple ways to handle the task. For example, one of the most common ways that businesses evaluate their product or service is through the POV of their
Read more

How Can You Integrate Corporate Social Responsibility into Your Marketing Firm?

Image
Recently, there has been a huge emphasis on corporate social responsibility (CSR), a business model meant to hold companies socially accountable by balancing their operations with activities that benefit others. This comes at a time where consumers are looking for companies to act against a variety of issues impacting the workforce, our communities, and the environment. Joey Armstrong recognizes that marketers all over the world have already integrated corporate social responsibility into their processes. Still, some may be a bit unsure on how they can expand to help others while balancing the many moving parts of their own operations. Here, Joey Armstrong explores a few methods companies are utilizing to expand the scope of their corporate responsibility initiatives. Establish Clear Plans and Goals Early For companies with no existing blueprint for CSR, it can be a daunting task to attack how it should be carried out effectively. Businesses will need to take the time to examine their
Read more

Don’t Let Algorithm Updates Keep You Up at Night

Image
  Joey Armstrong  knows the stress that comes with a Google algorithm update for those who work in the SEO industry. There’s so much time and effort put into obtaining organic search results for a desired keyword that the thought of losing the fruit of that labor can be quite terrifying. However, Joey Armstrong is here to comfort marketers by explaining how following certain practices can help any SEO aficionado ensure that their website remains in the best possible position to succeed in the search engine results.    Most SEO marketers are numbers pe ople. They measure success by looking at not only the position their website appears in the search engines for a given keyword, but the number of clicks  the site receives, the number of seconds people stay on the page, and the list of numbers goes on and on. The problem is that focusing solely on numbers can make reports look  promising,  but they can also hurt the overall business.  There’s  always other things to consider. For instance
Read more