Joey Armstrong Explains It All

  Ideal customers are the backbone of a company’s client base. These individuals are interested in the product, willing to pay, and continue to make the business money either through repeat purchases or referrals. But finding your ideal customer can be a daunting practice- especially if you are a new business that is trying to expand. Joey Armstrong knows that the process of determining your ideal customer can be daunting, but it is far from impossible. Here, he explores a few tips that marketers can utilize to reach their customers and streamline their existing customer acquisition process.   Consider Product or Service   Having a clear understanding of your business is great for the process of identifying your ideal customer. Joey notes that businesses commonly get carried away when considering their product or service, but there are simple ways to handle the task. For example, one of the most common ways that businesses evaluate their product or service is through the...

Recently, there has been a huge emphasis on corporate social responsibility (CSR), a business model meant to hold companies socially accountable by balancing their operations with activities that benefit others. This comes at a time where consumers are looking for companies to act against a variety of issues impacting the workforce, our communities, and the environment. Joey Armstrong recognizes that marketers all over the world have already integrated corporate social responsibility into their processes. Still, some may be a bit unsure on how they can expand to help others while balancing the many moving parts of their own operations. Here, Joey Armstrong explores a few methods companies are utilizing to expand the scope of their corporate responsibility initiatives. Establish Clear Plans and Goals Early For companies with no existing blueprint for CSR, it can be a daunting task to attack how it should be carried out effectively. Businesses will need to take the time to examine their...

  Joey Armstrong  knows the stress that comes with a Google algorithm update for those who work in the SEO industry. There’s so much time and effort put into obtaining organic search results for a desired keyword that the thought of losing the fruit of that labor can be quite terrifying. However, Joey Armstrong is here to comfort marketers by explaining how following certain practices can help any SEO aficionado ensure that their website remains in the best possible position to succeed in the search engine results.    Most SEO marketers are numbers pe ople. They measure success by looking at not only the position their website appears in the search engines for a given keyword, but the number of clicks  the site receives, the number of seconds people stay on the page, and the list of numbers goes on and on. The problem is that focusing solely on numbers can make reports look  promising,  but they can also hurt the overall business.  There’s  a...

  All the signs show that the SEO industry is in a state of growth. As everyone develops their online brand, everyone needs SEO experts who can assist them. To fill the gap, agencies around the nation should look to entry level marketers. Most entry level marketers come from a college or university, but what makes them a good candidate?   Joey Armstrong says SEO knowledge can be taught on the job . However, certain personality traits are either possessed by an individual or they are not. For instance, someone won’t be able to improve their SEO knowledge without a genuine sense of curiosity. The mentorship stage at an agency often ends long before a hire would like. There are many clients to help, and a lot of training will need to happen on the job or off-hours. The best entry level employees are curious enough to follow up on gaining certifications afterhours in order to advance their skills and enhance their careers.   People who like to write will often make th...

  Joey Armstrong wants all marketing professionals to succeed. It’s why he’s always willing to share helpful tips and tricks for other marketing gurus. A lot of marketing plans fail because marketers are making mistakes that they simply don’t know they are making. This post will help shed a light on some common, and avoidable, marketing mishaps.   1.      Starting Without a Defined Audience Armstrong reviews marketing materials all of the time that don’t appear to have a specific intended audience in mind. It starts with research. Companies need to develop a clear idea of what their buyers look like. This means considering things like their age, gender, demographic, location, and interests. Most marketers are so afraid to exclude a potential buyer that they don’t actually speak directly to anyone. This creates an inability to connect with anyone at all. It’s much better to speak to a specific audience who will resonate with a message than try to plea...

  We all understand how difficult it is to run your own blog. Creating content that people actually care about reading is a serious endeavor. When done properly, it can bring organic traffic to your website and create brand loyalty. Creating a resource for potential and current customers can be a goldmine. However, it only works when you create content people are excited to read. Joey Armstrong wants to help you do this more effectively.   A lot of outsiders assume that the hardest part of writing blogs is the writing. However, many an experienced writer will tell you that the biggest hurdle they must jump is coming up with a topic. It’s easy to write the same promotional pieces, but the trick to a successful blog is to mix in informative, entertaining, instructional, or even comedic content. Instead of sitting down and hoping inspiration strikes, writers should take the time to develop a content calendar. The calendar can help segment blogs into different categories, whi...

  One of the most effective online marketing tools is an effective landing page. Almost everyone with an online marketing campaign will utilize a landing page of some sort, but not all of them convert. Today, Joey Armstrong will look at what makes a strong landing page.   Joey Armstrong believes a great landing page starts with a great headline. The headline of a landing page needs to capture the attention of the reader in less than a few seconds. This means that it should be rather short and cut right to the heart of the service or product is discussing. If cutting down the wordcount is difficult, let an image do some of the work. A picture is worth a thousand words, as they say.   After working on a winning headline, the best plan is to go ahead and start focusing on the sub headlines. The main headline gets a person’s attention and the sub headers should be utilized to keep the readers there. The first sub headline should be persuasive in nature. It can be a b...

  Joey Armstrong is an expert in just about all phases of marketing. One of his favorite tools is Cision.com. Yes, Cision can be used for press releases, which can be nice when companies he works with have something strong to announce. However, his favorite part of Cision is the ability to leverage their vast range of contacts in television, radio, podcasts, websites, and more. These outlets are constantly in search of experts to contribute to their platform. It is up to marketers like Joey Armstrong to help take advantage of those opportunities. Cision allows for emails to be sent to up to 5,000 different outlets. The truth is that it is very rare for any pitch to appeal to this large of an audience. One method is to cast a wide net with a pitch to the audience of 5,000 and see what comes back. One thing marketers should understand is that this methodology will alienate a lot of the audience who receives the email. They have an opportunity to unsubscribe to a mailing list. When...

  Joey Armstrong believes a lot of digital marketing is about learning how to work smarter, not harder. Take for instance the many Google tools that are available for free to all users. Many amateur marketers don’t take the time to leverage these tools in their marketing efforts and it costs them opportunities to earn more. Today, JoeyArmstrong will take a look at a few of these tools and their many benefits. Those newer to digital marketing will read up a lot on keyword research and SEO. The truth is unless users can find a more unique, relevant term to rank for, it’s going to take years in order to rank for a keyword. Google Trends can help people find keywords that are buzzworthy and often include keyword phrases that weren’t all that popular even months ago. This provides a great opportunity to strike while the iron is hot. Related topics will also appear at the bottom of the Google trends page. This will often help identify useful topics for blogs and social media posts. ...

  As a leading marketing advisor, Joey Armstrong is often asked about different link building tactics. One of the most popular link building tactics in the early days of SEO was to take advantage of broken link building. Broken link building consists of finding links on websites that no longer work, reaching out to the owner of the site to let them know a link is broken and asking if one of your company’s links could replace it. It can be a truly great way to both gain a great backlink for your website and help another webpage out by lessening the number of dead links on their site. The reason people doubt the effectiveness of broken link building is because it is hard work. Effective broken link building is going to come with denials even when a marketer finds a website with a broken link that could be filled by a link to one of their resources. This can be deflating. The key is to cast a wide net and accumulate as many opportunities as possible. Joey Armstrong believes this ca...

  Joey Armstrong is always looking for the next big thing in the marketing world. Technology has made it so that the next big thing is almost always right after the last big thing. Staying current and taking advantage of every marketing shift can be difficult. For instance, voice technology is creating a whole new space where marketers need to ensure that their brand is being mentioned via vocal search. Joey Armstrong is often asked how brands can make this happen and how long it will take to optimize a plan properly? Did you know that already almost a quarter of searches are done via voice technology? The first thing to consider when coming up with a voice search plan is how the voice search algorithm works. Location plays a key factor in voice search results, so it’s important that companies that tailor to the local markets are considering voice search in their optimization practices. Brands should understand the average user of voice search technology are millennials and those ...