Tips for Finding Your Ideal Customer- How Can Brands Streamline Their Process?

 

Ideal customers are the backbone of a company’s client base. These individuals are interested in the product, willing to pay, and continue to make the business money either through repeat purchases or referrals. But finding your ideal customer can be a daunting practice- especially if you are a new business that is trying to expand.

Joey Armstrong knows that the process of determining your ideal customer can be daunting, but it is far from impossible. Here, he explores a few tips that marketers can utilize to reach their customers and streamline their existing customer acquisition process.

 Consider Product or Service

 Having a clear understanding of your business is great for the process of identifying your ideal customer. Joey notes that businesses commonly get carried away when considering their product or service, but there are simple ways to handle the task. For example, one of the most common ways that businesses evaluate their product or service is through the POV of their customers. Businesses may want to take note of what they offer their customers, what sets the business apart from others in the space, and who benefits the most from your products. For some companies, these considerations may be more straightforward than others- but businesses should have at least some understanding of who they are selling to.

Determine an Ideal Customer Profile

Exploring your businesses through the POV of the consumer is helpful, but Joey recognizes that it is equally important to consider things in the context of your own operations as well. A common way for companies to do so is to try to determine an ideal customer profile. Characteristics such as income level, location, age, interests, gender, and a variety of other qualities are important to consider when crafting a profile of your ideal customer. Joey acknowledges that there are several reasons to identify a customer profile. One is that it is crucial to see how these descriptions line up with your existing pool of clients. Another reason this step is significant is because- if you have an idea of your ideal client- you may have an idea of what channels you will need to use to reach them.

Examine Existing Client Base

One of the most important steps for figuring out your ideal customer is to first look at your existing pool of clients. You will want to examine qualities such as their age, gender, location, income, and industry vertical. While this practice may not perfectly define your ideal client, it will give you a good idea of what they have in common. This will help you once you get to the stage where you are looking to attract similar clients based on the info you have found. Remember that the people who make up your client base do not need to fully define the business. After all, it is possible to attract a more diverse range of customers if that is the goal. Businesses that find that their existing client base does line up with their ideal customer, however, should consider narrowing down what methods they will need to use to attract more.

Utilize Data to Reach Potential Customers

With a clear understanding of both the type of customers they would like to attract and their existing clients, businesses can start the process of acquisition. There are many ways that companies approach marketing to their ideal clients, but most will involve meeting potential clients where they are. This means that businesses usually will advertise in spaces where potential customers are already spending their time. Social media advertising can help companies engage their base while showing others that there is a thriving community built upon the product or service. Joey recognizes that streamlining your approach to reach customers can be a bit touch and go. To this point, businesses often spend a fair amount of money just to bring them in- and this may scale with the scope of the businesses. Always look for ways to tailor your search to reduce customer acquisition costs.