Joey Armstrong Explains It All

  Joey Armstrong believes a lot of digital marketing is about learning how to work smarter, not harder. Take for instance the many Google tools that are available for free to all users. Many amateur marketers don’t take the time to leverage these tools in their marketing efforts and it costs them opportunities to earn more. Today, JoeyArmstrong will take a look at a few of these tools and their many benefits. Those newer to digital marketing will read up a lot on keyword research and SEO. The truth is unless users can find a more unique, relevant term to rank for, it’s going to take years in order to rank for a keyword. Google Trends can help people find keywords that are buzzworthy and often include keyword phrases that weren’t all that popular even months ago. This provides a great opportunity to strike while the iron is hot. Related topics will also appear at the bottom of the Google trends page. This will often help identify useful topics for blogs and social media posts. ...

  As a leading marketing advisor, Joey Armstrong is often asked about different link building tactics. One of the most popular link building tactics in the early days of SEO was to take advantage of broken link building. Broken link building consists of finding links on websites that no longer work, reaching out to the owner of the site to let them know a link is broken and asking if one of your company’s links could replace it. It can be a truly great way to both gain a great backlink for your website and help another webpage out by lessening the number of dead links on their site. The reason people doubt the effectiveness of broken link building is because it is hard work. Effective broken link building is going to come with denials even when a marketer finds a website with a broken link that could be filled by a link to one of their resources. This can be deflating. The key is to cast a wide net and accumulate as many opportunities as possible. Joey Armstrong believes this ca...