Google Tools to Make Your Marketing Life Easier

 

Joey Armstrong believes a lot of digital marketing is about learning how to work smarter, not harder. Take for instance the many Google tools that are available for free to all users. Many amateur marketers don’t take the time to leverage these tools in their marketing efforts and it costs them opportunities to earn more. Today, JoeyArmstrong will take a look at a few of these tools and their many benefits.

Those newer to digital marketing will read up a lot on keyword research and SEO. The truth is unless users can find a more unique, relevant term to rank for, it’s going to take years in order to rank for a keyword. Google Trends can help people find keywords that are buzzworthy and often include keyword phrases that weren’t all that popular even months ago. This provides a great opportunity to strike while the iron is hot. Related topics will also appear at the bottom of the Google trends page. This will often help identify useful topics for blogs and social media posts.

As marketers grow more comfortable with keyword research, Google’s advanced keyword research tool allows them to dive even deeper into identifying worthy keywords to optimize their webpages with. Advanced keyword research through Google allows marketers to not only identify trending words, but also look at different time periods, regionality for words, categories and more. Being able to identify the most popular search phrases by platform can be extremely helpful, especially for those creating video content. One of the quickest ways to spread brand awareness is to start a relevant YouTube page. Finding keywords that are growing in popularity on YouTube allow marketers to go back and optimize their videos for those phrases.

Anyone in the retail business would be wise to look at Google’s Grow My Store Tool. The Grow My Store Tool gives marketers the exact points that Google looks for in a retail website. Those factors are product information, clear store details, personalization, customer service and security. Even if the tool isn’t utilized any further than identifying those features and working to sure them up on a website, it will have been worth the time and effort.

Finally, the most beneficial free tool may just be Google’s Test My Site. The Test My Site feature allows websites to test their speed, personalization and user experience. At the end of the day it all comes back to providing the best experience for the web user. Every single marketing step should be taken in order to improve the user experience. Test My Site helps highlight strengths and weaknesses so that a plan of improvement can be made.

 


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