Some Common Digital Marketing Mistakes to Avoid

 

Joey Armstrong

Joey Armstrong wants all marketing professionals to succeed. It’s why he’s always willing to share helpful tips and tricks for other marketing gurus. A lot of marketing plans fail because marketers are making mistakes that they simply don’t know they are making. This post will help shed a light on some common, and avoidable, marketing mishaps.

 

1.    Starting Without a Defined Audience

Armstrong reviews marketing materials all of the time that don’t appear to have a specific intended audience in mind. It starts with research. Companies need to develop a clear idea of what their buyers look like. This means considering things like their age, gender, demographic, location, and interests. Most marketers are so afraid to exclude a potential buyer that they don’t actually speak directly to anyone. This creates an inability to connect with anyone at all. It’s much better to speak to a specific audience who will resonate with a message than try to please everyone. It’s simply too difficult to be consistently successful this way.

 

2.    Avoiding Pain points

People care about how a product or service can improve their lives. It’s why marketers should always look to research common pain points that their product or service can help remedy. Sometimes, marketing materials must be leveraged to discuss pain points that the target audience may not even be aware they have. Other times, it may be abundantly obvious what the problem is that people are having and it needs to be made just as clear how the product or service can help fix the problem. Marketers often avoid bringing up pain points because they want their marketing materials to remain light. This is simply not the best strategy.

 

3.    Avoiding SEO

Most websites will have some elements of digital optimization, but there are countless marketers who do some keyword research once, write up some META information for their website and call it a day. Digital marketing is only effective when it is a long-term, never-ending job. Keyword research should be done at least annually to take advantage of trending search terms in the industry. This means that webpages must be optimized to reflect these keywords. A business needs to spend time building relationships on social media and other platforms in order to raise the popularity of their website. Any marketer who thinks they have completed their SEO mission is misguided. The job must be ongoing.  

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