Joey Armstrong Explains It All

  Joey Armstrong is an expert in just about all phases of marketing. One of his favorite tools is Cision.com. Yes, Cision can be used for press releases, which can be nice when companies he works with have something strong to announce. However, his favorite part of Cision is the ability to leverage their vast range of contacts in television, radio, podcasts, websites, and more. These outlets are constantly in search of experts to contribute to their platform. It is up to marketers like Joey Armstrong to help take advantage of those opportunities. Cision allows for emails to be sent to up to 5,000 different outlets. The truth is that it is very rare for any pitch to appeal to this large of an audience. One method is to cast a wide net with a pitch to the audience of 5,000 and see what comes back. One thing marketers should understand is that this methodology will alienate a lot of the audience who receives the email. They have an opportunity to unsubscribe to a mailing list. When...

  Joey Armstrong believes a lot of digital marketing is about learning how to work smarter, not harder. Take for instance the many Google tools that are available for free to all users. Many amateur marketers don’t take the time to leverage these tools in their marketing efforts and it costs them opportunities to earn more. Today, JoeyArmstrong will take a look at a few of these tools and their many benefits. Those newer to digital marketing will read up a lot on keyword research and SEO. The truth is unless users can find a more unique, relevant term to rank for, it’s going to take years in order to rank for a keyword. Google Trends can help people find keywords that are buzzworthy and often include keyword phrases that weren’t all that popular even months ago. This provides a great opportunity to strike while the iron is hot. Related topics will also appear at the bottom of the Google trends page. This will often help identify useful topics for blogs and social media posts. ...