Why Entry Level Employees Offer So Much Promise

 

Joey Armstrong

All the signs show that the SEO industry is in a state of growth. As everyone develops their online brand, everyone needs SEO experts who can assist them. To fill the gap, agencies around the nation should look to entry level marketers. Most entry level marketers come from a college or university, but what makes them a good candidate?

 

Joey Armstrong says SEO knowledge can be taught on the job. However, certain personality traits are either possessed by an individual or they are not. For instance, someone won’t be able to improve their SEO knowledge without a genuine sense of curiosity. The mentorship stage at an agency often ends long before a hire would like. There are many clients to help, and a lot of training will need to happen on the job or off-hours. The best entry level employees are curious enough to follow up on gaining certifications afterhours in order to advance their skills and enhance their careers.

 

People who like to write will often make the best SEO professional candidates. Digital marketing will always reward marketers who are able to get their point across as succinctly and clearly as possible. They will also need to be able to craft headlines that garner attention. This can’t be done without some strong writing skills.

 

Other human skills that matter are a positive attitude and a natural inclination to lead. So much of strong SEO work comes down to effort. There will be times where the results don’t come quickly, and it will be easy to grow pessimistic. The best employees look at failure as an opportunity to learn. Not everybody has these personality traits. A lot of the interviews for entry level positions should focus more on getting a sense for personality type than actual marketing experience. Most entry level college graduates will have similar backgrounds. What can separate them is their ability to show their personality and how they are able to explain their mindset. An interviewer like Joey Armstrong wants to hear about how motivated the individual is to succeed and move up the ranks within their industry.

 

Every entry level hire is a bit of a lottery ticket. It’s possible that it won’t work out, but it’s also possible that the entry level hire can bring thoughts regarding recent digital marketing trends and allow companies to market their brands more successfully with a younger audience. Everyone has different marketing perspectives and entry level employees are no different.  

Comments

Post a Comment

Popular posts from this blog

Tips for Finding Your Ideal Customer- How Can Brands Streamline Their Process?

Image
  Ideal customers are the backbone of a company’s client base. These individuals are interested in the product, willing to pay, and continue to make the business money either through repeat purchases or referrals. But finding your ideal customer can be a daunting practice- especially if you are a new business that is trying to expand. Joey Armstrong knows that the process of determining your ideal customer can be daunting, but it is far from impossible. Here, he explores a few tips that marketers can utilize to reach their customers and streamline their existing customer acquisition process.   Consider Product or Service   Having a clear understanding of your business is great for the process of identifying your ideal customer. Joey notes that businesses commonly get carried away when considering their product or service, but there are simple ways to handle the task. For example, one of the most common ways that businesses evaluate their product or service is through the POV of their
Read more

How Can You Integrate Corporate Social Responsibility into Your Marketing Firm?

Image
Recently, there has been a huge emphasis on corporate social responsibility (CSR), a business model meant to hold companies socially accountable by balancing their operations with activities that benefit others. This comes at a time where consumers are looking for companies to act against a variety of issues impacting the workforce, our communities, and the environment. Joey Armstrong recognizes that marketers all over the world have already integrated corporate social responsibility into their processes. Still, some may be a bit unsure on how they can expand to help others while balancing the many moving parts of their own operations. Here, Joey Armstrong explores a few methods companies are utilizing to expand the scope of their corporate responsibility initiatives. Establish Clear Plans and Goals Early For companies with no existing blueprint for CSR, it can be a daunting task to attack how it should be carried out effectively. Businesses will need to take the time to examine their
Read more