Come Up with Better Blog Topics

 

Joey Armstrong marketing

We all understand how difficult it is to run your own blog. Creating content that people actually care about reading is a serious endeavor. When done properly, it can bring organic traffic to your website and create brand loyalty. Creating a resource for potential and current customers can be a goldmine. However, it only works when you create content people are excited to read. Joey Armstrong wants to help you do this more effectively.

 

A lot of outsiders assume that the hardest part of writing blogs is the writing. However, many an experienced writer will tell you that the biggest hurdle they must jump is coming up with a topic. It’s easy to write the same promotional pieces, but the trick to a successful blog is to mix in informative, entertaining, instructional, or even comedic content. Instead of sitting down and hoping inspiration strikes, writers should take the time to develop a content calendar. The calendar can help segment blogs into different categories, which will naturally start to help fill in topics and ensure that the blog doesn’t grow stale with the same old boring content. Armstrong suggests leaving wiggle room for breaking news in the industry and having Google alerts set up to ensure no opportunity is missed.

 

When looking for inspiration for blog topics, look for internal help. One of the best attributes of a successful blog is its ability to be a resource for prospects that leads them to a sale. With this in mind, writers should talk to their sales teams about the questions they most commonly are asked on sales calls. Answering common questions through insightful blog posts will help bring in organic traffic as it is likely that people are not only asking sales reps but asking their search engines these questions.

 

The autosuggest functionality on both Google and YouTube can be great resources for blog topics as well.  When people are searching for topics enough for them to appear in the auto suggest, it’s a clear indicator that there is an audience out there for that content. Don’t be afraid to review the articles that are appearing towards the top of those auto suggest results and seeing how you can take what they are doing and improve upon it. All blog content needs to be unique and establishing a specific writing voice will help in this endeavor.

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