Joey Armstrong Explains It All

  All the signs show that the SEO industry is in a state of growth. As everyone develops their online brand, everyone needs SEO experts who can assist them. To fill the gap, agencies around the nation should look to entry level marketers. Most entry level marketers come from a college or university, but what makes them a good candidate?   Joey Armstrong says SEO knowledge can be taught on the job . However, certain personality traits are either possessed by an individual or they are not. For instance, someone won’t be able to improve their SEO knowledge without a genuine sense of curiosity. The mentorship stage at an agency often ends long before a hire would like. There are many clients to help, and a lot of training will need to happen on the job or off-hours. The best entry level employees are curious enough to follow up on gaining certifications afterhours in order to advance their skills and enhance their careers.   People who like to write will often make th...

  Joey Armstrong wants all marketing professionals to succeed. It’s why he’s always willing to share helpful tips and tricks for other marketing gurus. A lot of marketing plans fail because marketers are making mistakes that they simply don’t know they are making. This post will help shed a light on some common, and avoidable, marketing mishaps.   1.      Starting Without a Defined Audience Armstrong reviews marketing materials all of the time that don’t appear to have a specific intended audience in mind. It starts with research. Companies need to develop a clear idea of what their buyers look like. This means considering things like their age, gender, demographic, location, and interests. Most marketers are so afraid to exclude a potential buyer that they don’t actually speak directly to anyone. This creates an inability to connect with anyone at all. It’s much better to speak to a specific audience who will resonate with a message than try to plea...

  We all understand how difficult it is to run your own blog. Creating content that people actually care about reading is a serious endeavor. When done properly, it can bring organic traffic to your website and create brand loyalty. Creating a resource for potential and current customers can be a goldmine. However, it only works when you create content people are excited to read. Joey Armstrong wants to help you do this more effectively.   A lot of outsiders assume that the hardest part of writing blogs is the writing. However, many an experienced writer will tell you that the biggest hurdle they must jump is coming up with a topic. It’s easy to write the same promotional pieces, but the trick to a successful blog is to mix in informative, entertaining, instructional, or even comedic content. Instead of sitting down and hoping inspiration strikes, writers should take the time to develop a content calendar. The calendar can help segment blogs into different categories, whi...

  One of the most effective online marketing tools is an effective landing page. Almost everyone with an online marketing campaign will utilize a landing page of some sort, but not all of them convert. Today, Joey Armstrong will look at what makes a strong landing page.   Joey Armstrong believes a great landing page starts with a great headline. The headline of a landing page needs to capture the attention of the reader in less than a few seconds. This means that it should be rather short and cut right to the heart of the service or product is discussing. If cutting down the wordcount is difficult, let an image do some of the work. A picture is worth a thousand words, as they say.   After working on a winning headline, the best plan is to go ahead and start focusing on the sub headlines. The main headline gets a person’s attention and the sub headers should be utilized to keep the readers there. The first sub headline should be persuasive in nature. It can be a b...