Joey Armstrong Explains It All

  One of the most effective online marketing tools is an effective landing page. Almost everyone with an online marketing campaign will utilize a landing page of some sort, but not all of them convert. Today, Joey Armstrong will look at what makes a strong landing page.   Joey Armstrong believes a great landing page starts with a great headline. The headline of a landing page needs to capture the attention of the reader in less than a few seconds. This means that it should be rather short and cut right to the heart of the service or product is discussing. If cutting down the wordcount is difficult, let an image do some of the work. A picture is worth a thousand words, as they say.   After working on a winning headline, the best plan is to go ahead and start focusing on the sub headlines. The main headline gets a person’s attention and the sub headers should be utilized to keep the readers there. The first sub headline should be persuasive in nature. It can be a b...

  Joey Armstrong is an expert in just about all phases of marketing. One of his favorite tools is Cision.com. Yes, Cision can be used for press releases, which can be nice when companies he works with have something strong to announce. However, his favorite part of Cision is the ability to leverage their vast range of contacts in television, radio, podcasts, websites, and more. These outlets are constantly in search of experts to contribute to their platform. It is up to marketers like Joey Armstrong to help take advantage of those opportunities. Cision allows for emails to be sent to up to 5,000 different outlets. The truth is that it is very rare for any pitch to appeal to this large of an audience. One method is to cast a wide net with a pitch to the audience of 5,000 and see what comes back. One thing marketers should understand is that this methodology will alienate a lot of the audience who receives the email. They have an opportunity to unsubscribe to a mailing list. When...

  Joey Armstrong believes a lot of digital marketing is about learning how to work smarter, not harder. Take for instance the many Google tools that are available for free to all users. Many amateur marketers don’t take the time to leverage these tools in their marketing efforts and it costs them opportunities to earn more. Today, JoeyArmstrong will take a look at a few of these tools and their many benefits. Those newer to digital marketing will read up a lot on keyword research and SEO. The truth is unless users can find a more unique, relevant term to rank for, it’s going to take years in order to rank for a keyword. Google Trends can help people find keywords that are buzzworthy and often include keyword phrases that weren’t all that popular even months ago. This provides a great opportunity to strike while the iron is hot. Related topics will also appear at the bottom of the Google trends page. This will often help identify useful topics for blogs and social media posts. ...

  As a leading marketing advisor, Joey Armstrong is often asked about different link building tactics. One of the most popular link building tactics in the early days of SEO was to take advantage of broken link building. Broken link building consists of finding links on websites that no longer work, reaching out to the owner of the site to let them know a link is broken and asking if one of your company’s links could replace it. It can be a truly great way to both gain a great backlink for your website and help another webpage out by lessening the number of dead links on their site. The reason people doubt the effectiveness of broken link building is because it is hard work. Effective broken link building is going to come with denials even when a marketer finds a website with a broken link that could be filled by a link to one of their resources. This can be deflating. The key is to cast a wide net and accumulate as many opportunities as possible. Joey Armstrong believes this ca...

  Joey Armstrong is always looking for the next big thing in the marketing world. Technology has made it so that the next big thing is almost always right after the last big thing. Staying current and taking advantage of every marketing shift can be difficult. For instance, voice technology is creating a whole new space where marketers need to ensure that their brand is being mentioned via vocal search. Joey Armstrong is often asked how brands can make this happen and how long it will take to optimize a plan properly? Did you know that already almost a quarter of searches are done via voice technology? The first thing to consider when coming up with a voice search plan is how the voice search algorithm works. Location plays a key factor in voice search results, so it’s important that companies that tailor to the local markets are considering voice search in their optimization practices. Brands should understand the average user of voice search technology are millennials and those ...