Posts

Tips for Finding Your Ideal Customer- How Can Brands Streamline Their Process?

Image
  Ideal customers are the backbone of a company’s client base. These individuals are interested in the product, willing to pay, and continue to make the business money either through repeat purchases or referrals. But finding your ideal customer can be a daunting practice- especially if you are a new business that is trying to expand. Joey Armstrong knows that the process of determining your ideal customer can be daunting, but it is far from impossible. Here, he explores a few tips that marketers can utilize to reach their customers and streamline their existing customer acquisition process.   Consider Product or Service   Having a clear understanding of your business is great for the process of identifying your ideal customer. Joey notes that businesses commonly get carried away when considering their product or service, but there are simple ways to handle the task. For example, one of the most common ways that businesses evaluate their product or service is through the POV of their
Post a Comment
Read more

How Can You Integrate Corporate Social Responsibility into Your Marketing Firm?

Image
Recently, there has been a huge emphasis on corporate social responsibility (CSR), a business model meant to hold companies socially accountable by balancing their operations with activities that benefit others. This comes at a time where consumers are looking for companies to act against a variety of issues impacting the workforce, our communities, and the environment. Joey Armstrong recognizes that marketers all over the world have already integrated corporate social responsibility into their processes. Still, some may be a bit unsure on how they can expand to help others while balancing the many moving parts of their own operations. Here, Joey Armstrong explores a few methods companies are utilizing to expand the scope of their corporate responsibility initiatives. Establish Clear Plans and Goals Early For companies with no existing blueprint for CSR, it can be a daunting task to attack how it should be carried out effectively. Businesses will need to take the time to examine their
Post a Comment
Read more

Don’t Let Algorithm Updates Keep You Up at Night

Image
  Joey Armstrong  knows the stress that comes with a Google algorithm update for those who work in the SEO industry. There’s so much time and effort put into obtaining organic search results for a desired keyword that the thought of losing the fruit of that labor can be quite terrifying. However, Joey Armstrong is here to comfort marketers by explaining how following certain practices can help any SEO aficionado ensure that their website remains in the best possible position to succeed in the search engine results.    Most SEO marketers are numbers pe ople. They measure success by looking at not only the position their website appears in the search engines for a given keyword, but the number of clicks  the site receives, the number of seconds people stay on the page, and the list of numbers goes on and on. The problem is that focusing solely on numbers can make reports look  promising,  but they can also hurt the overall business.  There’s  always other things to consider. For instance
Post a Comment
Read more

Productivity Tips for Marketers

Image
  Marketing, like most current industries, moves at the speed of light. Joey Armstrong understands that most marketers long for just a few more hours in the day. While Joey Armstrong understands that we can’t slow down time, he does believe marketers can find ways to boost productivity and make the most of the hours  on the job. Today, Armstrong will discuss some simple steps to boost productivity.    1.  Lists   One of the best things a marketer can do is physically write out tasks that must be completed on a given day. It can be beneficial to start the workweek with goals for the entire week and then segment them out throughout the week. Keep in mind that the stray task will inevitably come up during the day. Leave some room for these tasks and enjoy the sweet sensation that comes with crossing an objective off the list upon completion.   2.  Consider Technology   Technological advancements have made just about all marketing tasks that much easier. However, not everyone utilizes tech
Post a Comment
Read more

Why Entry Level Employees Offer So Much Promise

Image
  All the signs show that the SEO industry is in a state of growth. As everyone develops their online brand, everyone needs SEO experts who can assist them. To fill the gap, agencies around the nation should look to entry level marketers. Most entry level marketers come from a college or university, but what makes them a good candidate?   Joey Armstrong says SEO knowledge can be taught on the job . However, certain personality traits are either possessed by an individual or they are not. For instance, someone won’t be able to improve their SEO knowledge without a genuine sense of curiosity. The mentorship stage at an agency often ends long before a hire would like. There are many clients to help, and a lot of training will need to happen on the job or off-hours. The best entry level employees are curious enough to follow up on gaining certifications afterhours in order to advance their skills and enhance their careers.   People who like to write will often make the best SEO pro
Post a Comment
Read more

Some Common Digital Marketing Mistakes to Avoid

Image
  Joey Armstrong wants all marketing professionals to succeed. It’s why he’s always willing to share helpful tips and tricks for other marketing gurus. A lot of marketing plans fail because marketers are making mistakes that they simply don’t know they are making. This post will help shed a light on some common, and avoidable, marketing mishaps.   1.      Starting Without a Defined Audience Armstrong reviews marketing materials all of the time that don’t appear to have a specific intended audience in mind. It starts with research. Companies need to develop a clear idea of what their buyers look like. This means considering things like their age, gender, demographic, location, and interests. Most marketers are so afraid to exclude a potential buyer that they don’t actually speak directly to anyone. This creates an inability to connect with anyone at all. It’s much better to speak to a specific audience who will resonate with a message than try to please everyone. It’s simply too
Post a Comment
Read more

Come Up with Better Blog Topics

Image
  We all understand how difficult it is to run your own blog. Creating content that people actually care about reading is a serious endeavor. When done properly, it can bring organic traffic to your website and create brand loyalty. Creating a resource for potential and current customers can be a goldmine. However, it only works when you create content people are excited to read. Joey Armstrong wants to help you do this more effectively.   A lot of outsiders assume that the hardest part of writing blogs is the writing. However, many an experienced writer will tell you that the biggest hurdle they must jump is coming up with a topic. It’s easy to write the same promotional pieces, but the trick to a successful blog is to mix in informative, entertaining, instructional, or even comedic content. Instead of sitting down and hoping inspiration strikes, writers should take the time to develop a content calendar. The calendar can help segment blogs into different categories, which will n
Post a Comment
Read more